A guy named Cabel got tired of seeing the soup sign at his Subway display the same two soups every day, so he took some initiative and decided to do something about it. He borrowed the replaceable templates from behind the sign, traced them, and took them back to his office to make his own soups of the day. This is the kind of thing that I would love to see more of.

In Cabel’s blog post about this prank, he explains the importance of being subtle with sign pranks by writing, “The comedy threshold is very delicate. The goal is to fall somewhere in the realm of extremely general believability. If you do something outright offensive (”Poop Soup”), or something too obviously insane (”Horn of Unicorn” or “Children Con Carne”), you’ll only accomplish one thing: the next customer will look, laugh, ask, and the sign will be taken down immediately. You want big burly men to take a look at the sign, ponder it for quite some time, and apparently seriously consider ordering the Bison Noodle Soup before having second thoughts. The game here is to pick something funny, but not so funny as to elicit questions.”

Exactly my reasoning for the subtle wording of the first McDonald’s sign I put up. I’m surprised his Bison Noodle sign didn’t stay up longer since it doesn’t seem so far-fetched that such a thing wouldn’t exist. I mean, they have bison burgers, don’t they? But the cool thing about Cabel’s prank is that he made several versions of this sign (one of the flavors is Cream of Regret) and put the templates for them all on his blog for other people to print and use at their local Subways.

Visit his blog to read the whole story, see the original sign, view his other versions and download them to use yourself. Be sure to check out the comments too, since there’s some funny Subway sign ideas in there.

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We’ll start this site off with one of my most popular sign hacks…the McDonald’s sign. A few years ago I noticed this outdoor sign at my local McDonalds and decided to replace it with a much catchier slogan. With the help of users on Cal’s Forums, I came up with the perfect message to put on the new sign.

There were two different signs placed at this particular McDonalds and our fun ended when they completely removed the big wooden sign from the ground, just to keep us from doing it again. Click below to read about the sign’s construction, placement and aftermath, including a prank phone call to the McDonald’s.

www.phonelosers.org/mcdonalds/

Since I put this page up in 2003, it’s received regular attention from countless websites and blogs and sometimes receives thousands of hits per day. Several times now, its popularity has managed to bring phonelosers.org to a complete halt (the last time was yesterday) since I’m too thrifty to buy decent web hosting. So enjoy this one! A lot of other people sure have.

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This is a new site and it’s about sign hacking. Hence, the name. Clever, eh? My name is Brad Carter and you may know me from Phone Losers of America or Old People Are Funny.

I’ve been h4×0ring signs for at least half my life now, so I’ve finally decided to make a website to showcase these sign hacks. Not only my own sign manipulations, but other peoples’ as well. There’s a lot of good sign hacks that I’ve seen over the past few years that would be fun to show anyone who’s interested. And lastly, I’m hoping a giant collection of sign hacking will encourage other people to try their own unique fun with signs.

You probably want to subscribe to this site, right? You can do this via RSS at this link:

http://www.notla.com/sites/signhacker.com/?feed=rss2

Or you can have updates emailed to you by filling in the form below:

If you have any suggestions for this site, you can email them to me at rbcp at phonelosers.org. I hope you enjoy this site! I will start updating it with sign hacks very soon.

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